The full
body of work.
From businesses I founded and operated to projects developed with partners and clients. Explore the stories and experience that shape how I work today.
The work,
over time.
1996Comtel Communication
My first business, selling pagers, mobile phones, and accessories. Comtel brought several wireless carriers together under one company, giving customers a choice beyond the single-provider offers common at the time. As company websites emerged, I brought our plan comparisons online so customers could explore their options from home.
Read the story2002Kafeïn Café & Lounge
A café and lounge in downtown Montreal, facing Concordia University, transitioning from a daytime coffee shop and restaurant into an evening bar and lounge with DJs.
Read the story2004Beggars Banquet at Rialto Theatre
A summer nightclub and event series that transformed the Rialto Theatre into a major party venue, bringing together Montreal’s nightlife crowd.
Read the story2005The Mansion at Maison Lyall
A nightlife concept in a historic Montreal mansion, identified by a symbol rather than a formal name. Its rooms and lounge spaces created the atmosphere of a private clubhouse.
Read the story2006LocalBrokers.ca
An e-commerce venture I helped establish in 2006 to sell goods on behalf of others through eBay. I envisioned a service that would help retailers sell their existing stock online without LocalBrokers purchasing or holding the inventory.
Read the story2006GoGo’s Sint Maarten
A restaurant venture in Sint Maarten that I helped build with a friend who had moved to the island, bringing my experience in cafés and hospitality to the Caribbean.
Read the story2009Le Gourmet Burger
A build-your-own burger concept I launched in Montreal, offering a gourmet take on a familiar favorite through wood-charcoal cooking, freshly ground beef, pure-butter brioche, and a wide choice of toppings, sauces, and condiments.
Read the story2011Georges Najjar Consulting
Consulting grew naturally alongside my own businesses, as friends, partners, and connections approached me for help bringing their ideas to life. Drawing on my experience launching and operating businesses, I support concept and product development, operations, sourcing, partnerships, market expansion, and the practical work of turning an idea into a business. Later, AI became another tool I could combine with my experience to develop new projects and strengthen existing operations.
Explore consulting2012Fourchette - Atelier Culinaire
A central production kitchen and catering business supplying bread, desserts, sauces, and prepared food to my own venues and other restaurants, alongside corporate catering and a lunch counter.
Read the story2013LGB Food and Beverage
The franchising venture behind Le Gourmet Burger’s international expansion. My work covered restaurant concepts, menus, supplier sourcing, production kitchens, and operating systems.
Read the story2014Le Gourmet Café
Developed during Le Gourmet Burger’s expansion into the Middle East, Le Gourmet Café grew from a broader dessert offering into a separate concept with standalone cafés. My work included international sourcing, food trade shows, gelato training, menu development, and the production and operating systems behind the concept.
Read the story2017R Time
An events business I helped establish by connecting an investor with a creative director. My role focused on business development and bringing the resources together to deliver the projects.
Read the story2018Seven Moons by R Time
A seven-dome dining and entertainment venue in Riyadh, transformed from desert land in three and a half weeks. As a partner in R Time, I worked in business development, sourcing the domes and bringing suppliers and operators together for Ramadan dining, World Cup screenings, and other events.
Read the story2018Ajina
A consulting project for a Lebanese bakery, restaurant, and café in Saudi Arabia. I helped refine the concept, developed the menu and recipes, including the bread, and advised on kitchen workflow, branding, packaging, and marketing.
2019GUDO
A footwear brand I founded to bring comfort and style together. My work covered product design, prototyping, manufacturing, fundraising, and building the brand through e-commerce, wholesale, partnerships, and international distribution.
Read the story2025Antomilio
Product research, development, and sourcing for a business selling through FBA (Fulfillment by Amazon).
Read the story2026Alchemist Kitchen
Exclusive private dining and selective meal preparation built around mostly organic ingredients, high-quality proteins, and nutrient-dense superfoods.
2026TAP | The Alchemist Protocol
A private mastery platform for high-agency men, built around structure, discipline, and daily practice. Using AI as a development tool, I built the concept, Mastery OS, personal app, and connected platform for operators. I continue refining the system through personal testing and a small pilot group.
Read the story2026The Modern Alchemist
A personal publication on Substack, sharing experience, knowledge, and curiosity through stories and practical experiments across food, health, science, human behavior, philosophy, business, technology, and more. It also explores discipline, personal development, and the work of building a meaningful life.