Concept, positioning & experience
Clarify the idea, the customer, and the experience. Develop food and hospitality concepts, menus, recipes, events, and experiences with a coherent brand direction.
Consulting
A builder’s perspective
on your next step.
Hands-on experience across food, hospitality, events, product development, and market expansion, applied to new ideas and existing businesses. I work with founders, teams, and partners to develop concepts, improve operations, and put plans into practice.
Practical AI tools add another way to develop ideas, improve workflows, and build with fewer resources.
Start a conversationWays we can work together
Operations & market development
Connect strategy to delivery through sourcing, workflows, staff training, and operating standards. Plan the practical requirements of expansion.
Explore opportunities in new markets, drawing on my experience and network across the Middle East, Europe, and North Africa. Develop partnerships, distribution agreements, and sourcing and import arrangements to support that growth.
Product development & sourcing
Develop physical products from concept through prototyping, manufacturer sourcing, and production planning. Connect design decisions with materials, manufacturing, logistics, and distribution.
Support branding, e-commerce, marketing, and sales-channel development to help bring the product to market.
Events & live experiences
Develop events and live experiences, including corporate events, bringing together the venues, creative teams, operators, suppliers, and logistics needed to deliver them. Connect the concept and guest experience with the practical work of production and operations.
AI implementation & automation
Identify where AI can make a useful difference in your business. Apply it to research, planning, product development, content, websites, and workflows. Develop and refine digital tools and automations around the work you need to do. Integrate AI into existing operations to streamline workflows and reduce repetitive work.
The approach
Start with the
actual challenge.
Whether you are developing a new idea, starting a business, or improving an existing one, every engagement starts with a conversation about what you’re trying to achieve and where you need support. From there, we define a focused scope and the work it requires.
Depending on the opportunity and fit, we can work together through consulting, a defined project, collaboration, or partnership.
See the experience behind the workNot sure where to start?
Explore opportunities in your existing business through an optional, self-guided review, with questions tailored to your priorities.
Take the business auditFor a new concept, partnership or project, start a conversation directly.
Consulting & collaboration