GEORGES NAJJARMy work has taken me from telecommunications and cafés to restaurants, products, and live experiences. The common thread is building an idea into something that works.
For the past 30 years, I have been developing and operating businesses, from Montreal to the Caribbean, North Africa, and the Middle East. That work has involved concepts, products, menus, sourcing, operations, partnerships, and international expansion.
I connect the idea, the customer experience, and the systems needed to deliver it. It is the perspective I bring to consulting: practical experience with both creating a business and making it operate.
Over the past couple of years, as AI tools became more useful and reliable, I have been working intensively with them, mastering their capabilities through hands-on use and applying them across my work. AI has become part of how I research, think through ideas, develop concepts, and build.
I use AI across strategy, product development, content, websites, digital tools, and automation. I work through the process from the initial idea to building, testing, and refining what comes out of it.
The value is in combining these tools with experience: knowing what a business needs, asking the right questions, and turning the output into something useful.
I am currently developing new ideas and working on several projects, combining my experience with AI to take them from concept to execution more efficiently and with fewer resources.